Our Vision
To be the national voice and de facto thought leader for the Interactive marketing industry.

Mission Statement
Working with advertisers, agencies, publishers, and service associates, IAB Canada will establish and communicate Interactive advertising best practices that optimize advertiser investment, leading to increased stakeholder value.

We do this by:
• Being the pre-eminent source of Canadian cross-media (CMOST) and other Interactive advertising research;
• Setting standards and guidelines that make Interactive media easier for advertisers and agencies to plan, buy, design, execute, track and evaluate;
• Promoting research, standards and the overall effectiveness of Interactive advertising to advertisers, agencies, publishers and the press, via various types of educational courses, events, and through the IAB Website;
• Assisting the industry in attracting, training and motivating human resources;
• Being an advocate for the Canadian Interactive advertising industry to the Canadian government; and,
• Expanding the breadth and depth of IAB membership, to increase communication and networking between industry stakeholders, and to provide direct value to members.

What You Can Do
Join IAB Canada NOW! Get your voice heard by participating at the Council and Committee levels; have access to important Interactive research and resources; plus, network with key advertiser, agency, publisher and service associate players in Canada's Interactive Advertising + Marketing community!

IAB Canada is an independently-organized and operated organization, and is neither owned, controlled or operated by the Interactive Advertising Bureau, Inc. (USA), and all trademarks and names are used under license.