Who We Are
The Interactive Advertising Bureau of Canada is a not-for-profit association representing a membership composed of Interactive advertisers, agencies, publishers and service associates.
Our Vision
To be the national voice and de facto thought leader for the Interactive marketing industry.
Mission Statement
Working with advertisers, agencies, publishers, and service associates, IAB Canada will establish and communicate Interactive advertising best practices that optimize advertiser investment, leading to increased stakeholder value.
We do this by:
- Being the pre-eminent source of Canadian cross-media (CMOST) and other Interactive advertising research;
- Setting standards and guidelines that make Interactive media easier for advertisers and agencies to plan, buy, design, execute, track and evaluate;
- Promoting research, standards and the overall effectiveness of Interactive advertising to advertisers, agencies, publishers and the press, via various types of educational courses, events, and through the IAB Website;
- Assisting the industry in attracting, training and motivating human resources;
- Being an advocate for the Canadian Interactive advertising industry to the Canadian government; and,
- Expanding the breadth and depth of IAB membership, to increase communication and networking between industry stakeholders, and to provide direct value to members.
IAB Canada Wants You!
To begin taking advantage of all the various Member Benefits that IAB Canada has to offer, simply fill out our Online form. You’ll be contacted shortly after filling out the form, to determine what Councils or Committees your company might want to be involved in; how our Research services can help your organization; various Member discounts that you stand to receive; and, what your annual company Member rate will be.
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