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IAB
Canada (Internet Advertising Bureau) provides Internet publishers,
advertisers, agencies and others who are committed to being Internet
marketing and advertising advocates, the opportunity to form a
collective voice.
IAB
Canada is the sole Canadian organization fully dedicated to the
development and support of interactive advertising.
In
order to increase online traffic and the effectiveness of online
advertising, IAB Canada has focused on marketing and advertising
excellence by establishing structure and standards.
Since
IAB Canada's creation in December of 1997, the industry now has a
collective voice and a representative body.
In order to increase online traffic and the effectiveness of online
advertising, IAB Canada will:
- Act as the collective voice of companies buying and selling
advertising in interactive media,
- Continue to provide semi-annual surveys to measure the size of the
Internet advertising industry,
- Take the lead role in provide members with a forum for evaluating
and shaping the direction of the Internet advertising industry in
Canada, through the hosting of Town Hall meetings, professional
development seminars and industry conferences,
- Lead the introduction of standards and guidelines relevant to
interactive marketing,
- Provide an industry-wide view of key developments in interactive media,
- Promote the value and effectiveness of Internet advertising to the
Canadian marketplace,
- Serve as an educational resource through which members can further
their Internet knowledge and gain a competitive edge in the
marketplace.
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One of IAB Canada's services in support of the Internet advertising
industry is the Guide To Internet Advertising in partnership with The Media Book.
This guide provides advertisers with a comprehensive guide to Internet
advertising, and serves as a critical tool in both the planning
and buying of online media and the establishment of performance
benchmarks.
IAB Canada has taken the lead in offering a valuable venue for the
discussion of Internet advertising, through the hosting of an annual
conference in co-operation with Marketing magazine. The 2001 conference
will take place in November in Toronto.
IAB Canada enjoys the support of many key industry players including
Internet publishers, advertising agencies, advertisers, media
measurement organizations and content providers. IAB Canada's
founding members in 1996, and most are current members today, include:
- ABC Interactive, a division of the Audit Bureau of Circulations
- Association of Canadian Advertisers
- BBDO Toronto
- Canada Trust
- Canadian Yellow PagesTM Publishers Association
- CANOE/Sun Media Corporation
- Communiqué
- CCAC Division of BPA International
- DAC Group
- DoubleClick Canada
- Globe Interactive
- Molson Breweries
- NetStar Interactive
- Rogers iMedia Inc.
- Shaw Communications,
- Southam/canada.com Network
- Sympatico Lycos
- Torstar Electronic Publishing
- Young & Rubicam.
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