Ad Standards

Ad Standards (Excel): Canadian Online, Mobile and Tablet Ad Standards, Including Z-Index, Glossary (.xlsx)
Ad Standards (PDF): Canadian Online, Mobile and Tablet Ad Standards, Including Z-Index, Glossary (.pdf)
Recommended Read: A Geo-targeting Primer For Advertisers + Agencies
Other Standards: North American IAB Standards have been compiled for easy reference. Includes documentation on 3MS, VAST, VPAID, MRAID, etc.
Updated Nov 2012: IAB Canada Publishers’ Ad Formats + Ad Capabilities Database
IAB Canada endorses the Google clickTag*
* Warning: this may not work with all ad servers; IAB Canada is actively working on a version that will.
IAB Canada endorses ADOPS Garage’s free AdOps AdVisor Tool to pre-test Online Display ad units.
Industry Terms + Conditions (Ts+Cs), Late Creative Policy

Late Creative Policy – Pro Bono Creative Program
- Please be aware that we will be disabling the Late Creative Program ad tags that have been used to support the Late Creative Policy, which is part of the IAB Canada Standard Terms and Conditions.
- The ad tags ceased to deliver creative from the ad server on Monday July 16th, 2012. Anyone continuing to use these ad tags after this date will be delivering blank ads.
- Publishers can continue on their own arrangements running creative for pro bono campaigns, per the terms of the Late Creative Policy, using their own ad serving technology.
- We greatly thank eyeReturn for their support with this program.