A short word or words used to describe a piece of content. E.g. a photo of the movie poster for Moneyball may be tagged with words like, “movie”, “baseball”, “Brad Pitt”.
The process of placing a pixel on an Advertiser’s website or search landing pages to “tag” users as having visited those pages so that they can be eligible for subsequent targeting/messaging.
A conference that takes place in a conference call setting. Telephone workshop. A bridge line is set up and can host from two callers to thousands worldwide.
Textual ad impressions -
The delivery of a text-based advertisement to a browser. To compensate for slow Internet connections, visitors may disable “auto load images” in their graphical browser. When they arrive at a page that contains an advertisement, they see a marker and the Advertiser’s message in text format in place of the graphical ad. Additionally, if a user has a text-only browser, only textual ads are delivered and recorded as textual ad impressions.
Thank-you page -
Webpage that appears after user has submitted an order or a form Online. May be a receipt.
Third-party ad server -
Independent outsourced companies that specialize in managing, maintaining, serving, tracking, and analyzing the results of Online ad campaigns. They deliver targeted advertising that can be tailored to consumers’ declared or predicted characteristics or preferences.
The practice of regulating how many Email messages a broadcaster sends to one ISP or mail server at a time. Some ISPs bounce Email if too many messages are received at a time from one sending address. Also refers to traffic management activities implemented by an ISP to control or even reduce traffic flow, delaying some packets in order to meet certain criteria. ‘Throttling” and “traffic shaping” are used interchangeably and are assumed to include all such traffic management activities.
(See Visit Duration).
An Online tool that converts a long Website address into a shorter more manageable Website address. When a long Website address is sent in an Email it can become broken and therefore invalid due to formatting of the Email itself. Using www.tinyurl.com to shorten the Website address fixes this problem.
Title tag -
An HTML meta tag with text describing a specific Webpage. The title tag should contain strategic keywords for the page, since many search engines pay special attention to the title text when indexing pages. The title tag should also make sense to humans, since it is usually the text link to the page displayed in search engine results.
Total visits -
Total number of browsers accessing a Website within a specific time period. Total visits should filter robotic activity, but can include visits from repeat visitors. (See Visit).
Tracking pixel (Tags, Beacons) -
A 1×1 pixel-sized transparent image that provides information about an ad’s placement. In many cases, a tracking pixel is used to notify an ad tracking system that either an ad has been served (or not served, in some cases) or that a specific Webpage has been accessed. 1×1 pixel tags on many websites that can track web surfers’ location and activities online, such as a registration or conversion. Some are powerful enough to know what a user types on a particular site. Also known as: beacon, web beacon, action tag, redirect, etc.
Trading desk -
Online ad traders plugged into a DSP or ad exchange.
Traffic conversion -
Your Website conversion rate tells you how many of your visitors are being ‘converted’ from visitors into clients, customers, leads, or subscribers. Specific communication tools are used to convert leads to subscribers and buyers. (See Conversion, Conversion Rate).
Traffic generation -
Online media communication tools that drive traffic to your Website.
Transactional Email -
Also known as transactive Email. A creative format where the recipient can enter a transaction in the body of the Email itself without clicking to a Webpage first. Transactions may be answering a survey, or purchasing something.
Transitional ad -
An ad that is displayed between Webpages. In other words, the user sees an advertisement as he/she navigates between page ‘a’ and page ‘b.’ Also known as an interstitial. (See Interstitial).
A piece of content or a topic that a large number of people are talking about, in real time, on social networks right now. Trending topics are often seen on Twitter, but people use this term on other social networks as well– there is even an online show called, “What’s Trending” which discusses what has been trending that day.
A term for users who post off-topic or offensive topics on a social media platform, often in violation of social media guidelines/agreements.
Verb used to describe a message that is up to 140 characters long, that a user posts through their Twitter account.
Mashup of the words, “Twitter” and “people” to describe people using Twitter.