Welcome to the IAB Canada Glossary!
Don’t know the difference between a pixel and a pageview? We can help!
If you’re new to the industry — we encourage you search for definitions of terms you’re unsure of.
If you’re a Web expert or afficionado, please feel free to Contact Us! with new entries or updates to these existing definitions, and we’ll revise them right away!
To explore the Glossary, simply click on any one of the letters to the left.
As a supplement to our standard Glossary of Terms, IAB Canada has also compiled specific terms and definitions based on the following aspects of the Digital Media space: