Social Media Marketing Course

NOTE: Content of ALL IAB Canada courses is updated every quarter and reviewed by the appropriate committee!

Course Description

The Interactive Advertising Bureau of Canada’s NEW! Intensive, One-Day Course In Social Media Marketing, is a full 8-hours long, and is designed to simplify and demonstrate the many new channels of marketing, advertising and communication that make up the Social Media and Web 2.0 space.

After each course the attendees will take an exam to test what they have learned. Students who pass the exam with 75%+ will receive a certificate as proof of their accomplishment.

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What will you learn?

Attendees will learn about Online Social Networks, RSS, Social Bookmarking/Tags, Consumer Generated Content, Blogs/Microblogs, Pod/Vidcasting, Social Applications, Widgets, Mashups and Wikis – and more importantly, how to leverage these marketing channels for optimal results.

Testimonials

“I just got out of the Social Media Marketing class. Ryan was great: passionate, knowledgeable and engaging. This Social Media Marketing class was very much marketing focused. A totally valid and great perspective for a broad audience. “

— Janet Landreth, 14 March, 2013

Course Locations & Dates

 City Language   Date  Venue
 Halifax  English  May 10th, 2013  CBC Radio Building
 Winnipeg  English  May 16th, 2013  TBD
 Vancouver   English  May 22nd, 2013  North Shore News
 Toronto  English  June 3rd, 2013  IAB Toronto Office
 Ottawa  English  June 4th, 2013  Ottawa Citizen
 Montreal  English   June 5th, 2013  Groupe Pages Jaunes
 Montreal  French  June 6th, 2013  Maison Astral
 Vancouver  English  October 23rd, 2013  North Shore News 
 Edmonton  English  October 25th, 2013  Edmonton Journal
 Montreal  French  November 11th, 2013  TBD 
 Toronto  English  November 13th, 2013  IAB Toronto Office

- All courses will are from 8am – 5pm and include a break for lunch

Instructors

- Ryan Wolman, SVP Creative Strategy at High Road Communications

- Samuel Parent, Vice President at IAB Canada

Course Costs

IAB Members – $450 +HST/GST
Non-Members – $550 +HST/GST

Available Discounts

1) Early Bird Discount
- Register 60+ days in advance you will receive 20% off the course price!

2) Group Discounts*
- Register 5+ people at once and receive 10% off.
- Register 10+ people at once and receive 15% off

* Group discounts will only be applied if all registrants are attending the course in the same city/date.

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