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Search Engine Optimization Course

NOTE: Content of ALL IAB Canada courses is updated every quarter and reviewed by the appropriate committee!

Course Description

This course focuses exclusively on Search Engine Optimization (not Paid Search) by exploring practical tips, techniques and considerations for optimizing how not just your website, but also the myriad of assets that you’ve built and pushed out across both interactive advertising and social media channels can help maximize brand performance

After each course the attendees will take an exam to test what they have learned. Students who pass the exam with 75%+ will receive a certificate as proof of their accomplishment. 

What will you learn?

- How SEO fits into web design and development.

- Provide student with understanding how SEO is set to change with the rise of the “real-time” web and its impact on search engine results.

- In-Page Optimizations (meta tags, keyword density, file names, etc)

- Off-Page Optimizations (link profiles, widgets, badges, PR, etc)

- Content strategy development

Course Locations & Dates

Note:

- All courses are from 8am – 5pm and include a break for lunch

Instructors

Jeff Quipp, CEO at Search Engine People

Tyler Calder, Vice-President of Paid Search at Search Engine People

Thomas Hormaza, Account Director, Catalyst

Course Costs

IAB Members – $450 +HST/GST
Non-Members – $550 +HST/GST

Available Discounts

1) Early Bird Discount
- Register 60+ days in advance you will receive 20% off the course price!

2) Group Discounts*
- Register 5+ people at once and receive 10% off.
- Register 10+ people at once and receive 15% off

* Group discounts will only be applied if all registrants are attending the course in the same city/date.