Paid Search Marketing Course

NOTE: Content of ALL IAB Canada courses is updated every quarter and reviewed by the appropriate committee!

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Course Description

This course focuses exclusively on Paid Search (not Search Engine Optimization) by exploring practical tips, techniques and considerations that are critical to executing successful paid search advertising programs in Canada.

After each course the attendees will take an exam to test what they have learned. Students who pass the exam with 75%+ will receive a certificate as proof of their accomplishment. 


What will you learn?

- Understand the scope of paid search relative to search engine optimization and other digital advertising opportunities.
- How paid search fits into the overall media mix as well as within the model of self-directed / auction-based media buying.
- Acquire the skills necessary to develop a paid search strategy.
- Paid search bid strategies, keyword selection, text ad creation tips and account structure basics
- Paid Search campaign optimization

Course Locations & Dates

 City Language   Date  Venue
 Toronto  English  May 1st, 2013  IAB Toronto Office 
 Vancouver   English  May 8th, 2013  North Shore News
 Toronto  English  October 22nd, 2013   IAB Toronto Office
 Calgary  English  October 29th, 2013   Calgary Herald
 Edmonton  English  October 30th, 2013   Edmonton Journal

Note:
- All courses are from 8am – 5pm and include a break for lunch

Instructor

Tyler Calder, Vice-President of Paid Search at Search Engine People

Course Costs

IAB Members – $450 +HST/GST
Non-Members – $550 +HST/GST

Available Discounts

1) Early Bird Discount
- Register 60+ days in advance you will receive 20% off the course price!

2) Group Discounts*
- Register 5+ people at once and receive 10% off.
- Register 10+ people at once and receive 15% off

* Group discounts will only be applied if all registrants are attending the course in the same city/date.

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