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Mobile Marketing Course

NOTE: Content of ALL IAB Canada courses is updated every quarter and reviewed by the appropriate committee!

Course Description

IAB Canada’s Intensive, One-Day Course In Mobile Marketing, is a full 8-hours long, and is designed to provide registrants with both the information needed to build a Mobile Marketing Strategy, as well as a detailed look at the different tools and tactics that can be used to harness the power of Mobile – including Mobile Messaging (SMS), Mobile Internet + Internet Advertising, Mobile Applications, Mobile Social Media, Location-Based Marketing, Mobile Commerce, Coupons, Augmented Reality, Search and much, much, more.

After each course the attendees will take an exam to test what they have learned. Students who pass the exam with 75%+ will receive a certificate as proof of their accomplishment.

What will you learn?

- Understand what is included and not where “mobile marketing and advertising” is concerned.

- Explore and understand the opportunities, formats and tactics mobile marketing represents for consumers, brands and media.

- Acquire the skills necessary to develop a mobile strategy poised for success.

Course Locations & Dates

Note:
- All courses will are from 8am – 5pm and include a break for lunch

Instructors

English Instructor -Mary Lepage, Director of Sales, at Juice Mobile
French Instructor - Sylvie Robitaille, Manager Media Sales at Bell Media

Course Costs

IAB Members – $450 +HST/GST
Non-Members – $550 +HST/GST

Available Discounts

1) Early Bird Discount
- Register 60+ days in advance you will receive 20% off the course price!

2) Group Discounts*
- Register 5+ people at once and receive 10% off.
- Register 10+ people at once and receive 15% off

* Group discounts will only be applied if all registrants are attending the course in the same city/date.