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- IAB Canada Announces New Case-Study Partnership With The Nature Conservancy Of Canada (NCC)
Posted on October 16, 2011 by admin

Casale Media Sponsors Inaugural Program, Leveraging Videobox Ad Solution to Drive Online Awareness Engagement for NCC TORONTO, ON Oct. 17, 2011 – Already known for its ground-breaking Cross-Media Optimization Research Studies (CMOST), the Interactive Advertising Bureau of Canada (IAB Canada), …

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- Mobile Advertising Revenues In Canada Grow 93% Over 2009 Totals, To $52 Million In 2010

TORONTO, ON. Sept. 20, 2011 – The Interactive Advertising Bureau of Canada (www.iabcanada.com) today announced that Mobile Advertising Revenues in Canada grew 93% above 2009 totals to just over $52 million in 2010, and are forecast to grow to $82 million …

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- Canada’s Advertising Industry Releases Self-Regulation Framework For Online Behavioural Advertising That Ensures Transparency, Education, Choice And Accountability For Consumers
Posted on August 22, 2011 by admin

TORONTO, ON. August 23, 2011 – A coalition of eight of the leading advertising industry trade associations in Canada today announced a framework for industry self-regulation regarding Online Behavioural Advertising (OBA) in Canada. The initiative, which is similar to those …

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- 2010 Canadian Online Advertising Revenue Grows To $2.23 Billion, Surpassing Daily Newspaper
Posted on August 2, 2011 by admin

TORONTO, ON. August 2, 2011 – The Interactive Advertising Bureau of Canada (IAB) today announced that Canadian Online Advertising Revenues for 2010 exceeded budgeted expectations of $2.1 billion, and grew by 23% to $2.23 billion for 2010. As a result, …

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- IAB Canada Releases New Pay-For-Performance Ad Campaign Guidelines
Posted on May 26, 2011 by admin

Toronto, ON. May 27, 2011 – The Interactive Advertising Bureau of Canada (www.iabcanada.com) today released new Pay-For-Performance Ad Campaign Guidelines, designed to help Publishers, Ad Networks, Advertisers and Agencies maximize success when conducting direct response campaigns across the Web. Designed to …

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- IAB Canada CMOST Study Shows How Print + Web, Plus Portals + Contextual Websites Combine To Drive Success For Tetley Red Tea
Posted on May 5, 2011 by admin

Toronto, ON. May 5, 2011 – The Interactive Advertising Bureau of Canada (www.iabcanada.com) today released results from its most recent CMOST (Cross-Media Optimization Study) programme, detailing how Print + Web Combine To Drive Success For Tetley Red Tea. Launched eight …

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