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Mobile Marketing Course Overhauled

New this year – all course material has been vetted by our Mobile Council. Thanks to Alan Maitland from MillennialMedia, Alex Guibord of Juice Mobile, Jeff Radecki of IT World Canada, Jillian Dunn formerly of Juice Mobile, Neil Sweeney of …

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IAB Privacy Update
Posted on February 5, 2013 by Kelly

Yesterday, IAB Canada submitted a document to Industry Canada in connection with the draft Electronic Commerce Protection Regulations to Canada’s Anti-Spam Legislation (CASL). IAB Canada was also one of thirteen trade associations that formed part of the Coalition of Business …

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IAB Canada has moved offices!
Posted on February 1, 2013 by Kelly

Effective February 1st, 2013, the IAB Canada office has relocated from our old 2 Carlton Street location to 2 St. Clair Avenue West, Suite 602, Toronto! The new office is right at St. Clair station on the Yonge line and …

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Digital Ad Measurement In 2013
Posted on January 8, 2013 by BYU

IAB Canada president Chris Williams on how the Canadian industry can improve online data and tackling the big question: should advertisers only pay for ads that were seen? For more insight into the topic of digital ad measurement, the difference …

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IAB Canada Engages Heenan Blaikie and AccessPrivacy as Special Counsel
Posted on November 21, 2012 by BYU

Adam Kardash, Partner, Head of Heenan Blaikie’s National Privacy and Information Management Practice Group and Managing Director and Head of AccessPrivacy, and one of Canada’s leading privacy practitioners, has been appointed as Special Counsel to the Interactive Advertising Bureau of …

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BrightRoll and IAB Canada’s Second Annual Video Advertising Report Reveals Digital Video Increasingly Integral Part of Multi-Channel Advertising Campaigns

Clear need for metrics that demonstrate effectiveness across digital and traditional video screens SAN FRANCISCO and TORONTO – September 27, 2012 – BrightRoll, the leading provider of digital video advertising solutions, in conjunction with IAB Canada, today released its 2012 …

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New Social Media Glossary
Posted on August 2, 2012 by admin

IAB Canada Launches NEW Social Media Glossary IAB Canadas Social Media Committee has created the perfect reference tool for Social Media beginners.  This Social Media Glossary provides insight into the language + meanings of all things Social -, and acts …

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