Biometrics are moving from hype to real-world use in digital out-of-home (DOOH) and retail media. They’re mainly used for anonymous audience analytics (e.g., presence, dwell, age-range estimation) and sometimes to trigger dynamic creative insertion.
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Made-for-advertising (MFA) content has been a persistent challenge in the programmatic ecosystem, often siphoning ad dollars away from quality publishers and eroding trust in the open internet.
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As the industry heads into a well-earned summer break, IAB Canada reflects on a year marked by remarkable momentum.
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As Summer approaches, IAB Canada is pleased to share a snapshot of our latest advocacy work across the digital advertising and media landscape.
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The UK Information Commissioner’s Office (ICO) has formally recognized the Data Deletion Request Framework (DDRF) in its latest Online Tracking Strategy Update, calling out the specification as a meaningful step forward in improving how deletion and withdrawal requests are handled by third-party digital advertising participants.
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IAB Canada is preparing to launch the 2025 Digital Advertising Salary Survey, and this year’s study is taking a wider lens.
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IAB Canada welcomes the renewed momentum in Canada’s trade discussions with both the European Union and the United States—two key partners in shaping the future of digital markets.
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Content creators are increasingly operating as full-fledged media publishers – building audiences, distributing content, and shaping public discourse.
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Cloudflare’s latest launch and IAB Tech Lab’s Content Ingest API mark a turning point for fair use in the age of generative AI.
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Key Insights from Dentsu’s Global Report and IAB’s Measurement Framework Signal a Turning Point in Gaming Advertising for Brands
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In a significant reversal announced late Sunday, the Government of Canada has confirmed it will rescind the Digital Services Tax (DST) that was set to take effect Monday. This development follows sustained stakeholder engagement and reflects a broader desire to…
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This week, The Treasury Board of Canada Secretariat updated its Directive on Automated Decision-Making, outlining rigorous standards for transparency, fairness, and oversight of AI systems used in federal administrative decisions. While the directive applies specifically to government institutions, we may be…
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