Blog

X-Series Real-Time Bidding
Posted on by Kelly

It has been one year since Real-Time Bidding (RTB) advertising made its big debut in Canada. Since then, the number of RTB players in the market has exploded and this relatively lesser known buying method has become the buzz of the industry. This …

Posted in Blog | Comments Off
IAB Canada’s new educational method
Posted on by BYU

In 2013, IAB Canada overhauled its educational program consisting of five recognized and long-established courses. However, the overhaul didn’t just include a simple update of the presented stats, trends and latest how-tos but instead, involved a peer review of each …

Posted in Blog | Comments Off
IAB Canada releases second in a series of Canadian Competitive Online Advertising Trend Reports from comScore and Kantar Media
Posted on by Kelly

TORONTO, March 18th, 2013 – Today, IAB Canada announced the second in a series of reports, compiled by two respected, longstanding IAB Canada Member companies, addressing Competitive Online Advertising Trends in Canada. Prepared by comScore and Kantar Media, in partnership …

Posted in Blog | Comments Off
Early Bird Pricing For MIXX Ends Friday!

This is the last week to take advantage of the early bird pricing for the MIXX conference in Toronto! Register today to be inspired by our amazing line-up of speakers.     SPRING 2013 MIXX SPEAKER LINE UP Get inspired …

Posted in Blog | Comments Off
IAB’s Digital Media Sales Certification recognized in Canada
Posted on by BYU

IAB Canada recently recognized the DMSC established by IAB in the US as not only valid but quite relevant and necessary to the Canadian market place. After extensive review of the American certification process, topics covered and undergone the examination …

Posted in Blog | Comments Off
The Spring MIXX conference is quickly approaching!

Our industry is full of ins. The day-to-day life in marketing and advertising can be insightful and interesting while sometimes also quite intense. Take a break from your spreadsheets and PowerPointget inspired by our two keynote speakers, Candy Chang and Donald Chesnut! Candy …

Posted in Blog | Comments Off
IAB Canada Spring MIXX Conference is open for registration!

Get IN! Get inspired by Candy Chang, Artist Learn about what’s happening in-market with Donald Chesnut, SapientNitro See what’s in development with Ian Jeffrey, FounderFuel Get inquisitive with Dan Hill & Susan Krashinsky, The Globe & Mail Gain some insights …

Posted in Blog | Comments Off