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- IAB Canada Adds 50 New Members, Announces New Chair, Board and Staff, PLUS Sets 2012 Agenda For Industry In Year-End Report
Posted on February 1, 2012 by admin

TORONTO, ON. Feb. 2, 2012 – As Canadian Interactive ad revenues inch closer to those for TV, and as Mobile marketing continues to gain momentum as well — IAB Canada heads into 2012 with an explosion in Member-Companies (over 50 …

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- Faces Of IAB Canada – Inbox Marketer: “Email Marketing Trends and Subject Line Report” – Dec. 2011
Posted on January 31, 2012 by admin

Inbox Marketer: 2011 Email MarketingTrends and Inbox Marketer: Whitepaper-Subject Line Report

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- Hump Day Bump Of Research – BigReach Learning + Student Awards: “FACES of CHANGE – Engage Youth REPORT” – Spring 2011
Posted on January 31, 2012 by admin

BigReach Learning + Student Awards: “FACES of CHANGE – EngageYouth REPORT” – Spring 2011

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- IAB CANADA Launches NEW! Online, Mobile + Tablet Ad Standards And Creative Specs For 2012, And Announces Unique Partnership With ADOPS Garage On FREE! Ad-Checking Tool
Posted on January 18, 2012 by admin

TORONTO, ON. Jan. 18, 2012 – As part of IAB Canada’s mandate to assist the Canadian marketing community in developing processes that make Digital advertising easier to plan, buy and execute, IAB Canada today released its NEW! Online, Mobile + …

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- New Report From BrightRoll And IAB Canada Shows Agencies Expect Largest Change In Media Spend In 2011 To Come From Increases In Online + Mobile Video Advertising
Posted on November 1, 2011 by admin

TORONTO, ON. Nov. 2, 2011 – As part of its ongoing effort to boost the number and type of original, Canadian research studies into Digital marketing and advertising trends and tactics, IAB Canada today announced a recent partnership with BrightRoll …

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- IAB Canada Announces New Case-Study Partnership With The Nature Conservancy Of Canada (NCC)
Posted on October 16, 2011 by admin

Casale Media Sponsors Inaugural Program, Leveraging Videobox Ad Solution to Drive Online Awareness Engagement for NCC TORONTO, ON Oct. 17, 2011 – Already known for its ground-breaking Cross-Media Optimization Research Studies (CMOST), the Interactive Advertising Bureau of Canada (IAB Canada), …

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- Mobile Advertising Revenues In Canada Grow 93% Over 2009 Totals, To $52 Million In 2010

TORONTO, ON. Sept. 20, 2011 – The Interactive Advertising Bureau of Canada (www.iabcanada.com) today announced that Mobile Advertising Revenues in Canada grew 93% above 2009 totals to just over $52 million in 2010, and are forecast to grow to $82 million …

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