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New RTB Glossary
TORONTO, July 26, 2012
NEW RTB GLOSSARY
As a supplement to IAB Canada’s standard Glossary of Terms, we’ve launched a new RTB Glossary that has been compiled by the RTB Committee and Ad Networks & Exchanges Committee. This handy PDF supplement specifies terms and definitions based on the Real Time Bidding eco-system. Learn the meaning of ‘Dynamic Pricing’, ‘First Look’, ‘Win Rate’ + more!
Download the RTB Glossary here.
MIXX CANADA CONFERENCE
Mark your calendars!
MIXX Canada Conference Dates Just Announced!
Toronto Full Day Conference
September 21, 2012
Road Shows
Toronto – September 24, 2012
Halifax – September 25, 2012
Montreal – September 27, 2012
Ottawa – September 28, 2012
Calgary – October 10, 2012
Vancouver – October 11, 2012
Tickets Go On Sale SOON!
Agencies, Talk to your Publishers about Tickets!
More information to come in the following weeks! Stay Tuned!
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- Customer Acquisition Manager
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