Author Archives: admin

Mediative: – Realistic View on Mobile Advertising in Canada (Dec. 2011) – Eye Tracking & Click Mapping ‘Google Places’ (Oct. 2011) – Eye Tracking & Click Mapping ‘Google Places’ iPhone App (Jan. 2012)

YuMe Dual Platform Campaigns – Video Enhances TV Reach & Performance – Jan 2012

TORONTO, April 12, 2012 – IAB Canada today announced that long-time President, Paula Gignac will step down from her current position, beginning September 1, 2012. Gignac, who has led IAB Canada since September 2004, is moving out of the Greater …

TORONTO, April 10, 2012 – IAB Canada today announced the release of its new Mobile In Canada: A Summary Of Current Facts + Trends Report to add to the Canadian information presented within the IAB US Global Mobile Anthology. The …

TORONTO, ON. April 5, 2012 – IAB Canada today announced the formation of a new Western Regional Council to support both IAB Canada Members, and the overall marketing community in the provinces of British Columbia, Alberta and Saskatchewan. The Council, …

TORONTO, ON. April 3, 2012 – IAB Canada today announced the formation of its new Real-Time Bidding (RTB) Committee along with the launch of its industry educational efforts with a new RTB Event on May 22, 2012. According to eMarketer, …

TORONTO, ON. Feb. 2, 2012 – As Canadian Interactive ad revenues inch closer to those for TV, and as Mobile marketing continues to gain momentum as well — IAB Canada heads into 2012 with an explosion in Member-Companies (over 50 …