Benefits of IAB Canada Membership

LEARN WHAT OTHERS HAVE ALREADY FOUND OUT
Interactive is not the future, it’s NOW!

With over $2,23 Billion dollars spent on Online advertising in Canada in 2010, advertising on the Internet exceeds daily newspapers! As a result, the Internet is now second only to Television in terms of share of total Canadian media advertising revenue (15.9%).

Why? Because the Internet is fast becoming the dominant medium (it’s already #1 in terms of time spent by Canadians aged 18-34); and because Internet advertising WORKS!

PROMOTE

Your Company’s and Your Own Industry Expertise
IAB Canada has numerous ways for you to promote both your company’s and your own industry expertise. We’ll list you on our Website, profile you in our Faces Of IAB Canada promotional program, quote you when you take the lead on volunteer projects, etc. etc.

ACCESS

Members-Only Consumer + Category Research
You get access to Members-only Knowledge Center loaded with Reports, PPT Decks and PDFs; plus Custom Consumer + Category Research Services (direct line to IAB Canada’s Director of Research, Steve Rosenblum), who will access a variety paid sources you may not be able to afford, or afford to have your Agency research for you (eMarketer, ARF, WARC, etc. etc.)

CONNECT

With other Business Professionals
Network with other IAB members through Events, Councils + Committees to build your contact list and expand your partnership capabilities.

LEARN

At IAB Canada Professional Development Seminars
Join the over 4,000 individuals who have taken IAB Canada’s Industry-leading Courses in Online, Social Media, Paid Search Marketing and Search Engine Optimization – and our NEW! Mobile and Analytics Courses slated for launch in 2011. Get Certified today!

SAVE

With Members-Only Pricing For Courses + Events, PLUS, FREE! Job Postings
Your entire company gets discounts on all IAB Canada Courses + Events, plus you get access to FREE Job Postings and other free and invitation-only services and networking opportunities.