IAB CANADA Launches NEW! Online, Mobile + Tablet Ad Standards And Creative Specs For 2012, And Announces Unique Partnership With ADOPS Garage On FREE! Ad-Checking Tool

TORONTO, ON. Jan. 18, 2012 – As part of IAB Canada’s mandate to assist the Canadian marketing community in developing processes that make Digital advertising easier to plan, buy and execute, IAB Canada today released its NEW! Online, Mobile + …

- New Report From BrightRoll And IAB Canada Shows Agencies Expect Largest Change In Media Spend In 2011 To Come From Increases In Online + Mobile Video Advertising

TORONTO, ON. Nov. 2, 2011 – As part of its ongoing effort to boost the number and type of original, Canadian research studies into Digital marketing and advertising trends and tactics, IAB Canada today announced a recent partnership with BrightRoll …

- IAB Canada Announces New Case-Study Partnership With The Nature Conservancy Of Canada (NCC)

Casale Media Sponsors Inaugural Program, Leveraging Videobox Ad Solution to Drive Online Awareness Engagement for NCC TORONTO, ON Oct. 17, 2011 – Already known for its ground-breaking Cross-Media Optimization Research Studies (CMOST), the Interactive Advertising Bureau of Canada (IAB Canada), …

- Mobile Advertising Revenues In Canada Grow 93% Over 2009 Totals, To $52 Million In 2010

TORONTO, ON. Sept. 20, 2011 – The Interactive Advertising Bureau of Canada (www.iabcanada.com) today announced that Mobile Advertising Revenues in Canada grew 93% above 2009 totals to just over $52 million in 2010, and are forecast to grow to $82 million …

- Canada’s Advertising Industry Releases Self-Regulation Framework For Online Behavioural Advertising That Ensures Transparency, Education, Choice And Accountability For Consumers

TORONTO, ON. August 23, 2011 – A coalition of eight of the leading advertising industry trade associations in Canada today announced a framework for industry self-regulation regarding Online Behavioural Advertising (OBA) in Canada. The initiative, which is similar to those …

- 2010 Canadian Online Advertising Revenue Grows To $2.23 Billion, Surpassing Daily Newspaper

TORONTO, ON. August 2, 2011 – The Interactive Advertising Bureau of Canada (IAB) today announced that Canadian Online Advertising Revenues for 2010 exceeded budgeted expectations of $2.1 billion, and grew by 23% to $2.23 billion for 2010. As a result, …

- IAB Canada Releases New Pay-For-Performance Ad Campaign Guidelines

Toronto, ON. May 27, 2011 – The Interactive Advertising Bureau of Canada (www.iabcanada.com) today released new Pay-For-Performance Ad Campaign Guidelines, designed to help Publishers, Ad Networks, Advertisers and Agencies maximize success when conducting direct response campaigns across the Web. Designed to …