IAB Canada President, Paula Gignac, Steps Down After Eight Ground-Breaking Years

TORONTO, April 12, 2012 – IAB Canada today announced that long-time President, Paula Gignac will step down from her current position, beginning September 1, 2012. Gignac, who has led IAB Canada since September 2004, is moving out of the Greater …

IAB Canada Releases Detailed Mobile In Canada Report To Accompany IAB US Global Mobile Anthology

TORONTO, April 10, 2012 – IAB Canada today announced the release of its new Mobile In Canada: A Summary Of Current Facts + Trends Report to add to the Canadian information presented within the IAB US Global Mobile Anthology. The …

IAB Canada Announces New Western Regional Council And New Regional Director, Trevor Carr, CEO, Noise Digital

TORONTO, ON. April 5, 2012 – IAB Canada today announced the formation of a new Western Regional Council to support both IAB Canada Members, and the overall marketing community in the provinces of British Columbia, Alberta and Saskatchewan. The Council, …

IAB Canada Announces New Real-Time Bidding (RTB) Committee, And Launches RTB Event On May 22, 2012

TORONTO, ON. April 3, 2012 – IAB Canada today announced the formation of its new Real-Time Bidding (RTB) Committee along with the launch of its industry educational efforts with a new RTB Event on May 22, 2012. According to eMarketer, …

- IAB Canada Adds 50 New Members, Announces New Chair, Board and Staff, PLUS Sets 2012 Agenda For Industry In Year-End Report

TORONTO, ON. Feb. 2, 2012 – As Canadian Interactive ad revenues inch closer to those for TV, and as Mobile marketing continues to gain momentum as well — IAB Canada heads into 2012 with an explosion in Member-Companies (over 50 …

- IAB CANADA Launches NEW! Online, Mobile + Tablet Ad Standards And Creative Specs For 2012, And Announces Unique Partnership With ADOPS Garage On FREE! Ad-Checking Tool

TORONTO, ON. Jan. 18, 2012 – As part of IAB Canada’s mandate to assist the Canadian marketing community in developing processes that make Digital advertising easier to plan, buy and execute, IAB Canada today released its NEW! Online, Mobile + …

- New Report From BrightRoll And IAB Canada Shows Agencies Expect Largest Change In Media Spend In 2011 To Come From Increases In Online + Mobile Video Advertising

TORONTO, ON. Nov. 2, 2011 – As part of its ongoing effort to boost the number and type of original, Canadian research studies into Digital marketing and advertising trends and tactics, IAB Canada today announced a recent partnership with BrightRoll …