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Welcome to Our Newest Members: StackAdapt
Welcome to Our Newest Members: Bevy Commerce

About IAB

Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.

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Become an IAB Canada Member

Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.

Your Company’s and Your Own Industry Expertise

Members-Only Community & Knowledge Centre

With Other Business Professionals

At IAB Canada Professional Development Seminars

With Members-Only Pricing for Courses, Events and Free Job Postings

Upcoming Events

Join us for a breakfast event dedicated to exploring the latest insights in video advertising in Canada. This candid and concise session will dive into the latest trends, innovations, and opportunities in video advertising, from emerging platforms to creative best practices. As video continues to dominate the digital space, this timely discussion will provide valuable insights […]

Oct 28, 2025, 9:00 am – 12:30 pm

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VOD Evolution 2026: What Canadian Streamers Are Doing That Advertisers Can’t Ignore Now in it’s sixth year, Roku’s VOD (Video-on-Demand) Evolution study reveals how Canadian streamers are driving a shift in TV viewing and ad engagement. This session explores how changing habits — from linear streaming to ad-supported formats — are influencing where and how […]

Oct 28, 2025, 12:00 pm – 1:00 pm

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Join us to educate agency planners and strategy leads on endemic accounts, accelerating their understanding of how to plan and buy retail media with Walmart Connect.  The session will provide practical guidance, best practices, and examples to help them effectively activate Walmart Connect solutions and drive measurable growth with their clients.

Nov 4, 2025, 11:00 am – 12:00 pm

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Latest News

Interactive Audio Is Here. Is Your Brand Ready to Talk Back? 

Voice-enabled AI is reshaping how people search, shop, and engage with media. Audio is emerging as the most natural interface for this shift. The new IAB Global report, Advertising’s Interactive Audio Future (October 2025), offers a timely look at how conversational technology is creating new marketing opportunities. 

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